Friday, 18 November 2011

Commercials


This advert for twinings tea has a really nice ocean effect, realistically showing the movement and appearance of waves in the sea. And when the boat lands back into the water, the reaction of the woman in the boat and the splashing of the water makes it look as though the boat has hit the water with a great force. The slowed, swaying, movements of the sea weed under the water and the reaction of the sand when the woman puts her foot onto the bottom of the sea, also shows a force pushing them, and makes it very clear that they're underwater.

I also really like the simplicity of the animation, and the mood change from being stormy to being on a clean, warm beach is a very effective metaphor for putting across the company's selling point.

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